Hypebeast -
15 Sep 2018 07:49
Debuted during last week's inaugural Pornhub Awards, Kanye West and Lil Pump's collaborative video "I Love It" has already gone on to break YouTube records. Directed by West himself, with visuals executive produced by Spike Jonze, the MV has now taken the honors of being the biggest global debut for a hip-hop video. Garnering over 76 million views within the first week, "I Love It" has gone on to surpass the previous record set by Childish Gambino's "This Is America." Along with smashing the You...
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